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Aritzia has moved to increase its investment in its e-commerce platform going forward. SG&A expenses rose 2.8% in fiscal 2018 to $183.9 million. The company has projected that SG&A will continue to grow largely because of its commitment to improving this platform. With online sales posting steady growth across the industry, this is a sound investment. The growth strategy at Aritzia is reliant on its e-commerce performance. Aritzia’s target market of females between the ages of 15-45 are internet-savvy and should provide ample opportunity for the company to

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